FICOD

• Gary Vaynerchuk presented the paper 'The economy of "thank you very much ", which showed the keys to achieve business success in times of crisis.

• Through the plenary session The Power of Relevance: A biometric study of our reactions to online advertising, Tony Marlow analyzed the subconscious reactions of users when confronted with advertising messages.

• Tomorrow’s session will have a wide range of activities aimed at entrepreneurs. 

• Tim O´Reilly, Web 2.0 concept creator, gave the opening plenary lecture “Economies and ecosystems of content."
• The Secretary of State for Telecommunications and the Information Society, Juan Junquera, invited eyes to be opened to all the transformations that the new technologies are experiencing.
• The Secretary of Communications of Mexico, Hector Olavarria, participated in the act expounding the strengths of the Mexican digital content industry.

• Net sales of video game software sales in Spain rose to 631 million Euros and kept the levels of 2009 (ADESE, 2011) Digital music experienced a 10% increase in turnover, reaching 192 million Euros
• The digital market of the motion picture, video and television programme activities accounted for 2,571 million Euros, 5.1% more than in 2009
• The audiovisual sector has become the engine of the digital industry in Spain with 44% of total turnover in 2010.
• The online edition of the press and books totalled 780 million Euros, 6.3% more than in 2009
• The digital media advertising investment was 799 million Euros in 2010 (IAB, 2011)
• 91.5% of the Spanish population consume digital content over the Internet or through an electronic device not connected to the Web

•   Tim O´Reilly, Web 2.0 concept creator, gave the opening plenary lecture entitled “Economies and ecosystems of content”.

•  Thom Brenner (Nokia) and Olof Schybergson (Fjord) presented “The universal appeal of the position” on mapping and digital navigation and location services.

• The Secretary of State for Telecommunications and the Information Society, Juan Junquera, and the Deputy Secretary of Communications of Mexico, Hector Olavarria, participated in the inaugural act by analysing the current situation of the digital content industry.

•  On the first day 28 workshops, 8 debates, 3 round tables and 6 seminars on digital content were held.

·         Juan Junquera, Secretary of State for Telecommunications and the Information Society, and Hector Olavarria, Deputy Secretary of Communications of Mexico, will open FICOD at 10.00 on 22 November 2011.

·         Tim O'Reilly, Web 2.0 concept creator, will give the inaugural lecture entitled "economies and ecosystems of content".

·         The first day of the Forum will feature 28 workshops, 8 debates, 3 round tables and 6 seminars on digital content.

·         Thom Brenner (Nokia) and Olof Schybergson (Fjord) will present "The universal appeal of the location" on mapping and digital navigation and location services.

·         The conference on 22nd closes with the presentation of the 2011 FICOD and INVI Awards.

• FICOD program for this fifth edition is set around 6 plenary sessions, 18 seminars, 10 roundtables and 120 workshops.
• Tim O’Reilly, creator of Web 2.0 concept will be the opening speaker in FICOD 2011; Mexico the guest country.
• Gary Vaynerchuk, remarkable entrepreneur and creator of the Website Wine Library, Is one of the key speakers in this edition with his paper “The Thank you Economy” about how enterprises should relate with their clients through social networks.
• During this FICOD edition Erik Schultink, Tuenti’s CTO, will participate with the paper “Tu for Tuenti: The new telco 2.0”
• David Wortley, founder of Immersive Technology Strategies; Will Mills, from Shazam; François Derbaix, founder and CEO of Toprural.com; Javier Celaya, Dosdoce.com founder; David Sánchez, 24symbols executive; Enrique Rivera co-founder of DNOiSE; Mathias Bilmann Webpop co-founder and Gilberto Garcia CEMEX executive, are the first seminars confirmed.

• The founder and CEO of the most highly regarded IT publisher in the world and creator of the Web 2.0 concept, Tim O’Reilly, will share his vision on the major challenges facing the media
• Mexico will be the guest at this year's International Forum on Digital Content
• Telefónica is the main sponsor of FICOD. RTVE.es and ICEX  will be the institutional partners
• The third day of this year’s International Forum of Digital Content will focus on entrepreneurs.

Madrid, 26 September .- Tim O'Reilly, creator of the Web 2.0 concept, will open the November 22 session of the Fifth International Forum of Digital Content, FICOD 2011, to be held on 22, 23 and 24 November at the Palacio Municipal de Madrid in Madrid and whose registration is now open.

More than 18.000 people have followed the event live through the web page of ENISE. More than 115 speakers from over 70 companies and entities participated in the 19 plenary sessions and technological workshops.

In the closing ceremony they ENISE Award to the best service or project with eID was given to the Ministry of Home Affairs for “ABC System. Automatic control of borders”

INTECO’s CEO, Victor Izquierdo, the head of the Trust Unit and Security of the European Commission of Information Society and Media, Jesús Villasante, and the Dean of the University of Leon, Jose Ángel Hermida, have closed the event in the Auditorium of the city of Leon among members of the public administration and international representatives of this industry.

The world wide known guru of marketing and new technologies will share his experiences and secrets of success with the audience of the fourth edition of the International Forum of Digital Content, FICOD 2010.
He will explain how to catalyze change in the hearts, the mind and the actions of clients and employees though The Art of Enchantment.
His speech will be based on the transformation of brand- consumer relations through the social networks and the web 2.0 technologies.
Kawasaki, who turned down an offer to become CEO of Yahoo, is an icon of marketing in the web 2.0 economies.
Hundreds of thousands of entrepreneurs all around the world follow Kawasaki’s advice, noted for having brought the concept of evangelism decades ago when he focused on creating passionate user- advocates for the Apple Brand.

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