Mesa Redonda. Audiovisual
Social TV: the power of viewers
- Tuesday, November 22 2011
- Time: 18:15 - 19:45
- Room: 1.1
The TV consumption habits are changing. If years ago we talked about new windows of content consumption, today, technology and social tools allow people to discover new content, exchange views and build relationships even with the characters. OEMs include applications to facilitate the exchange of views, now the audience measurements are done through Twitter, part of the plot is developed in social networks and viewers begin to participate in the scripts. The Social television comes with strength and to stay.
Moderator:
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Gonzalo Martín (Territorio Creativo)Gonzalo Martín is a well-known analyst of the strategic changes that new technologies produced on the audiovisual business. His blog, La Nueva Industria Audiovisual (The new Audiovisual Industry) (ww...
Speakers:
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Saverio Mondelli (Fav.tv)Saverio is co-founder and CEO of Fav.tv, a new startup which promises to solve the pain of modern day television. Fav.tv hopes to bring a social edge to TV and its viewers while also unifying informat... -
Ignacio Gómez Hernández (RTVE)Ignacio Gomez is Director of Entertainment for RTVE.es, a position from which he oversees the online strategy for all the TVE and RNE's programs and series. He is also coordinator of the INVI Awards t... -
Guillermo Christen (RedBeeMedia)Guillermo Christen has been developing software for the web for 10+ years but started programming at the age of 12. He studied Computer Science at the Georgia Institute of Technology, focusing on Arti... -
Eduardo Prádanos (Play TV)Eduardo Prádanos Grijalvo is a licensed journalist with a Master in TV Scriptwriting Creativity and an Expert PDP in Social Media Management. He writes for several publications about Transmedia, Soci... -
Diana Morales (Tuenti)Diana Morales holds a degree in Advertising and Public Relations and has a PhD in Creation and Management of Audiovisual Works in the online environment. She has a professional and personal profile fo...
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