FICOD

Francisco Sierra Hernando

• Content Director
• Antena 3

Graduated in Communication Sciences and Politics Sciences by Universidad Completense of Madrid.

He had developed his whole career in Antena 3; from 1985 to 1990 at “El Primero de la Mañana” (“The first in the morning”) Antena 3 Radio Morning Program. In 1990 he started with the foundational team of Antena 3 TV. He has been Editor of Noticias 1, Noticias 2, National Manager, Editor in chief and Territorial delegation Manager. From 2001 he is director of Multimedia contents of the Channel, and of all the Antena 3 Group Multimedia contents since 2003.

He manages the Master of Digital Enviroments at EOI and teach at several Universities. He is vice-president of Medioson (Digital Media and communication Spanish Association).