FICOD

Juan Llantada

• Promotions Executive
• Turisme. Agencia Valenciana del Turismo

Juan Llantada. He studies the Bachelor of Business Management and Marketing at ESIC. He is a professional with over 20 years of experience in marketing and product development services, leisure, hospitality and tourism. Since 1989 he works in the marketing department of the brand of Comunitat Valenciana, working in the development and management of the Generalitat Valenciana Tourist Info net, and since 1996 he works in the Marketing and Promotion Department specially focused on marketing and promotion of the rural product, golf tourism and gastronomic tourism. He has done courses about Operational Research and Systems, Project Management, Manager of Cultural Tourism, Rural Tourism, Tourism Policy… between others. He frequently participates in seminars and specialized training courses in sustainable development, rural tourism, and gastronomy, sports and nature tourism. He also collaborates with the following institutions on a regular basis: Catholic University of Valencia-MBA Tourism and Leisure, University of Castellón UJI-MBA Marketing and Tourism, Polytechnic University of Valencia at the Department of Marketing and Tourism Management Master in Rural Areas ... Juan has been speaker at training seminars and conferences as professor of the University Juan Carlos I of Madrid, Institute de Empresa of Madrid, ITH Tourism Hotels Institute, University of La Florida de Valencia, Summer University at the congress “Marca Extremadura” with the Cabildo La Palma Island, also with Castellon Marketing Club… he is specialist in innovation, new business models, destiny management system, destinies marketing, wine tourism and gastronomy, rural tourism, nature and nautical tourism between other.

He is currently responsible for familiarization programs of the brand Comunitat Valenciana and its promotion in the American markets: Canada, USA and South America. He is also responsible of travel promotion 2.0 program, organizing social events and travels. He is specialist in leisure society 2.0 and marketing and management tools of Web 2.0. As in transmedia storytelling and trainer in management development and content strategy for leisure and entertainment aimed at the tourism sector.

Strategist and technician responsible for developing the marketing plan 2.0 Comunitat Valenciana brand, along with the leadership of the area. Today the area is promoting Market Intelligence under the INVAT.TUR, the Valencian Institute of Technology Tourist-ups.

Member of expert committee of the Tourism Marketing Plan of Spain of the brand "I need Spain" in the areas of Product Marketing and Social Media and Destinations where he participates as an expert. He is Marketing Strategist of the City of Elche Plan and the Island of La Palma, La Isla Bonita. He is an expert advisor of tourism products and markets for the European Union program "Odyssey" which links the sea with entertainment inside.