FICOD

Rafael Casado

• Regional Chief Digital Officer
• Yell Publicidad

Rafael Casado is 39 years old and currently Regional Chief Digital Officer in Yell Publicidad, a leader in online advertising, after a long career in the Internet sector in Spain. Bachelor of Business Administration from the University of Hull (UK) in 1993, completed several postgraduate courses at IESE.

In 1993, Rafael began working as a financial analyst and in 1994 he was hired by Stone & McCarthy, a securities firm in the United States, to develop its online strategy. His career as an entrepreneur began in 1996, when he created Invertia.com, a financial portal which he eventually sold to Terra Networks. He then integrated into Teléfonica where he led strategicprojects during 2003-2004. In 2005 he was appointed Managing Director of Terra España. From 2008 he focused on Tooie, a mobile application in a pre-iphone world, and on advertising tools focused on local advertising markets.