FICOD

Óscar Fernández Muñoz

• General Manager
• Mobile Marketing Association Spain (MMA España)

Oscar Fernández has been linked to the Communication industry for 20 years. Beginning in the measurement and analysis of TV audience, going through marketing and advertising areas of the leader audiovisual channels as Antena 3 or Telecinco, and assuming the business management and marketing of the leading outdoor advertising Company: Avenir (JC Decaux), where he served as the first President of the Committee for the development of outdoor audience measurement tool: GEOMEX.

He was the Director of Development for New Digital Projects in the Telecinco’s Group where he participated in different projects, where he joined as a partner and General Manager of “Comoproduzco” dedicated to the creation and development of content and interactive applications. Now also founder and partner in the project Viyoi.TV,audiovisual marketing company for web and mobile video streaming within crazy4media Group, and being named in 2010 MMA Spain General Manager.