FICOD

This round table, chaired by Victoria Vera, eMarket Services Project Manager and Deputy Director of Information and Publications at the Spanish Institute for Foreign Trade (ICEX), will start with a presentation, carried out by Inés Ramírez, eMarket Services emarkets analyst, about what electronic markets are, their different types and how eMarket Services make it easier for companies to use them for international business. After this, a round table focused on emarkets in the advertising industry will take place. Representatives of ADPV and Coguan, the main Spanish emarkets in this sector, will participate in the debate as well as companies that use these particular emarketplaces. They will help us to discover the advantages of using these kind of online platforms to buy or sell advertising media in terms of time and cost savings, finding the optimal match between demands and supply, etc.