Workshop. Advertising
Yahoo! Spain
And you? Has video online engaged you, too? How to connect with the audience
- Thursday, November 24 2011
- Time: 16:00 - 16:45
- Room: T3
The online video consumption has grown exponentially and Spain is not an exception. In this worshop we will show consumers preferences and we´ll explain how the increase on the its demand has became video online the best ad format. We´ll help brands to understand how to connect and engage its audience and we´ll give them the necessary tools to measure de impact of their campaigns. Furthermore, will launch the results of some case studies which will endorse our presentation and will invite a media agency and an advertiser. (to confirm)
Speakers:
Fernando Carrión - director de Planificación Estratégica - Yahoo! Spain
Maite González- responsable de Investigación- Yahoo! España
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