FICOD

The advertising industry has changed. Today, consumers choose when, how and what content they watch thanks to the power of the internet. Therefore, advertisers should start creating digital content that people feel passionate about in order to stand out from other brands. And creating exclusive content to connect with consumers is what it is called Branded Entertainment. Internet is the ideal medium to distribute the content due to its viral and interactive capabilities. But you have to master this area to achieve success. ¿What are the benefits? ¿What is the best methodology? ¿What are the rules of the game? ¿What are the most frequent errors? Roger Cusa, founder and ceo of the marketing agency, Episodius, and autor of the book recently published “Crea tu Proyecto Tube”, identifies the keys success factors and the limitless opportunities that this concept offers.

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