Workshop. Music
Herzio Technologies S.L.
The f-commerce opportunities for the music industry
- Wednesday, November 23 2011
- Time: 11:15 - 12:00
- Room: T1
The mass migration of the music brands from Myspace to Facebook has created a new global context, full of new opportunities. The "f-commerce” (Facebook commerce) has introduced a new revenue stream with very extensive opportunities for any artist, regardless of their popularity or quality, to directly control and monetize their activity . The options are multiple: merchandising on demand, ticketing, downloads, and the channel (Facebook), the perfect medium. We are entering a new era of music-fan relationship, both promotional and commercially. We will review the new global trends and describe the most attractive options in the market
Speakers:
Borja Prieto - Director General - Herzio Technologies
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