Workshop. Interactive Digital Ent.
VirtualMind.es
Flybar.es: Virtual Worlds and transmedia. The inmersive television
- Tuesday, November 22 2011
- Time: 16:15 - 17:00
- Room: T2
The search of new interactive formats based on TV contents that could respond to the crescent demand of a larger immersion in the series and programs, is producing a new generation of virtual worlds around the scenarios of those fiction TV shows. The effect of this meeting between Television and virtual worlds is a catalyst of this kind of interactivity, positioning as a new part of the transmedia universes that are developed around successful TV series. The workshop will address different aspects of the development of a virtual world of these characteristics: The Fly Bar, a space linked to the TV Serie of TVE “Cuéntame cómo pasó” from the concept to the technology selection
Speakers:
Aitor Morrás - CEO - VirtualMind.es
Ignacio Gómez - Dtor. Contenidos de entretenimiento - RTVE.es
Juan Morali - Dtor. Marketing y desarrollo nuevos negocios - Grupo Ganga
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