FICOD

"The true benefit of online advertising has been the subject of great debate. Doubts abound surrounding the true effectiveness of online advertising. Moreover, these discussions have become even more complex when trying to determine what the most effective role online advertising should play within a full multimedia, cross channel, multiple platform marketing strategy. Thanks to the integration of new technologies and methodologies, businesses can now more fully understand online advertising’s true impact in the media mix. As a result, Nielsen is now more than ever capable of fully understanding the entire journey audiences embark upon from the beginning as a potential customer to the end when they convert and become a consumer.  Come explore together this journey from the point of view of what data solutions are available to help you assess, understand and analyze online advertising activity and why these insights are fundamental to reaching the full spectrum of potential consumers.
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