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Workshop. Entrepreneurship

Yell Publicidad

How can small and medium enterprises build awareness in Internet

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  • Wednesday, November 23 2011
  • Time: 18:15 - 19:00
  • Room: T4

For a small or medium enterprise it is harder and harder to take the right decision about how much, how and where to spend the marketing budget. In the last years the framework has been changing very fast: Internet has definitively generated the major change and has generated a big difficulty when comes the time to decide how to spend the budget in marketing actions. Due to these reasons it is basic to know and understand which are the channels, the formats and the products available in Internet, which is the most appropiate and most suitable for each company, so to take the best decision. Páginas Amarillas is giving an high and active contribution to the process of making Sme's a key player in Internet, by offering visibility through the presence in its directories, as well as through the web building activity (more than 30.000 web sites built in last 6 months), the presence in the mobile (Iphone, Ipad, Andrid and Blackberry) and an endless series of opportunities.

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Speakers:
Diego Mosquera - Regional Chief Consumer Officer - Yell Publicidad

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