FICOD

The Madrid Audiovisual Cluster, together with IZ, company of the ZED Group, will manage this workshop starting with a presentation by the Cluster that will set up the subject and its importance. After that, Alejandro Quintana, Social Gaming Director, and Eduardo López Asenjo, Business Manager of Social Gaming at IZ, will present a business case, they will talk about ways to monetize audiences and they will show other advantages and benefits for the advertisers in the use of this games in social media. IZ is the social game brand that created TV Studio Boss and Sports Cuty, among others, for different platforms (Facebook, Tuenti). These games seek to entertain the users and keep their engagement to social networks. These games are also becoming an effective marketing platform for brands, as they can include advertising, promotions and incentives.

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