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24symbols

New business models for the publishing industry

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  • Thursday, November 24 2011
  • Time: 12:00 - 12:45
  • Room: T1

The advent of digital book is changing the publishing industry. New business models, alternative to the traditional ones based on copy, are needed in order to avoid / reduce piracy, to take advantages of the opportunities offered by the technology (online marketing, social media, relationship between reader and writer, new forms of publishing, ...), and to continue the generation of revenue for authors and publishers. The goal of the workshop is to present and debate on these new models and, in particular, about the freemium and subscription models, which have proven their viability in the movie and music industries (with examples such as Netflix or Spotify) and that companies such as 24symbols are already applying.

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Speakers:
Aitor Grandes Gajate - CEO - 24symbols

This was:

"New business models for the publishing industry"

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