FICOD

The entrepreneurs of the digital content industry have a major obstacle to defining its business model: How much are users willing to pay for digital content consumption? The report is being prepared based on a quantitative research using a survey to users about the economic value they give to various types of content (music, movies, games, ebooks, etc..) depending on time since the release and the device which are consumed. The purpose of the report is to provide to the cultural industry of our country and entrepreneurs who want to build your digital business recommendations to adapt business models to the characteristics of demand, from an economic perspective. The report fills a gap that Iclaves detected between content providers that ignore the value that users give to such content.

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