Shopping Experience 2.0., del clic a la venta
- Thursday, November 24 2011
- Time: 12:00 - 12:45
- Room: T4
The goal in today´s changing environment, where people's shopping habits have suddenly changed due to technological development, is to find a new and pleasant way to acquire products with the purpose of encouraging customers to continue buying. The way the shopping process has evolved is critical, there are unlimited variety of products, wider payment options, and even the decision making process has been hit with social shopping; now brand advocates are more powerful than before.
Felipe Raga - Director área online - Daemon Quest