Workshop. News - Publications
GfK Retail and Technology
Spanish digital bookmarket (figures)
- Thursday, November 24 2011
- Time: 15:00 - 15:45
- Room: T1
GfK is the 4th worldwide market research company and weekly tracks the sales of thousands of points of sale in Spain. For the elaboration of this workshop we will focus on the sell out data of devices (eReaders) and software (eBooks) tracked.
Based in this data GfK proposes the accomplishment of a workshop that measures and analyzes the actual potential of the digital market in our country.
Speakers:
David Pemán
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