FICOD

One of the most important facts for a successful entrepreneur is develop a new product or service. Those have to accomplish 3 issues: adoptable? for a public, practicality and viability. User-centered design give us tools to define a methodology which provides the steps to get quality design. The goal of this workshop is to define minimum steps to design a new product or service for business, and show what tools can be used in each stage. Specifically: - Generative research: inquire about future users. - Co creation: integrate technical knowledge, business and users in multidisciplinary teams. - Prototyping: materializing the product/service testable devices in the early stages of development - Evaluated research: How contacting future user and prototypes, and extract opinions to refine its.

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